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Search Engine Optimization - SEO

Search Engine Optimization (S.E.O) is one of the most important key points in Building your Online Presence and Branding Process. SEO techniques are used to make your Website a Search Engine friendly Website, so that it will have high-rank in page result. This will help you getting more traffic from people who are searching for your services or products (from particular places e.g. Egypt). It will also help you to have a very good Brand's Image (Big Brands generally perform well in Search Engines).

Search Engine Optimization (SEO) is a process and a science of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords or key phrases. Based on analytics metrics and data, the higher a webpage ranks in the search results the more visitors will end up finding a site.

With perfect SEO timing and process of implementation, a webmaster can also target different types of searches. This includes image search, local search, and industry-specific vertical search engines.

SEO can be approached in many ways, but the latest trend is Performance Based SEO.

As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work using SEO tools and the corresponding data presented by these tools. SEO technical processes may involve a site coding, aesthetic presentation, and linking and user-friendly based structure as well as fixing problems that slows down or totally prevents search engine indexing programs from fully spreading a site

DOT Technology Egypt Search Engine Optimization service includes consultation, keyword research, copywriting, website redevelopment, linking structure and optimization, submitting to search engines and finally, report generation on optimization results in all aspects.

DOT Technology Egypt is dedicated in providing the highest possible standard of SEO implementation that major search engines allow. We offer SEO services, guaranteed to give top results based on your keyword and niche target and the use of white hat only methods. This principle helps and guides us to serve our client's needs without compromising what the search engines allow

What is Digital Marketing Means?

Digital Marketing is the promoting of brands using all forms of digital advertising channels to reach consumers.

This includes Internet, mobile, social media marketing and any other form of digital media.

Also, it encompassing things like Banner Advertising, Search Engines Optimization (SEO), Pay Per Click (PPC), E-Mail and instant messaging.

For example, if a company is trying to promote a new product release, they could send out an email message or text campaign individually.

An email could be sent to a list of potential customers with a special offer for those that also include their cell phone number. A couple of days later, a follow up campaign would be sent via text message (SMS) with the special offer.

Digital Marketing may include also Social Media Marketing Networks which are familiar now as: Facebook, Twitter, LinkedIn and YouTube

SEO Process

A Search Engine Optimization Process is divided into 2 Main Operations, On Page Optimization and Off Page Optimization.

On Page Optimization - On Site Optimization - considers the Factors that have effects on your Web Page, and it's usually controlled by Coding on Web Page.

SEO - Search Engine Optimization

On-page Optimization includes the following

  • Keyword Research & Analysis.
  • Title & Meta Tags Generation and Optimization.
  • Content Optimization & Keywords Injection.
  • Sitemap Generation.
  • Internal Link Building.
  • World Wide Web Consortium (W3C) Compliance.
  • Sitemap Generation & Optimization.

Off-page Optimization includes the following

Off Page Optimization - Off Site Optimization - considers the factors that affect your Web Page Listing in Organic Search Results, these Factors are Off-site so they are not controlled by Coding on Page.

  • Keyword Research & Analysis.
  • Title & Meta Tags Generation and Optimization.
  • Content Optimization & Keywords Injection.
  • Sitemap Generation.
  • Internal Link Building.
  • World Wide Web Consortium (W3C) Compliance.
  • Sitemap Generation & Optimization.


Other off-page optimization : Page Rank, Articles, Search Engine Submission, Directory Submission

DOT Technology Egypt is specified in Arabic SEO and Egypt SEO

Organic Search & SEO

Organic Search results are listings on search engines (Google, Yahoo and Bing) results pages that appear because of their relevance to the search terms.

Search Engine Optimization (SEO) is aimed at optimizing the ranking of the portal on the search engine planet thus ensuring quality traffic.

SEO simply increases the chances of your website being found by people looking on Google or similar search engine sites. DOT Technology Egypt get you to the top of Google's organic search listings; you'll gain huge exposure, trust and confidence of your customers.

DOT Technology Egypt uses advanced tools and identify the search terms your site should be targeting. We can put your website in front of the customers who search them.

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